Expect change from day one says newspaper editor

By Sallie Gregson

mark bradley

Be ready for change was the message from newspaper editor Mark Bradley, speaking earlier today at the 5th annual Journalism Week at Leeds Trinity University.

Mr Bradley, 39, became the editor of the Wakefield Express 11 years ago and has since become group editor for Halifax and Yorkshire Weekly Newspapers – in charge of 15 titles, including the Dewsbury Reporter and the Halifax Courier.

He said: “You need to be ready for change in terms of newspapers and newsrooms evolving.

“It used to be that the structure of the paper would be the same for three or four years. Now we need to change every 12 months.”

He spoke of the need to go back to basics during the recent re-launch of his titles, ensuring that standards were kept as high as ever depsite the new look.

He went on to say that accuracy in even the smallest detail is important in building up trust with the readers, which was how he thought local newspapers were going to keep in business.

He gave advice to journalism students on how to impress an editor. Even before the interview stage he said it was important to show an understanding of the paper and area in a covering letter for a job application.

And he encouraged creativity, saying he had never had a video application.

But he said the job application process could be circumvented altogether by making a good a good impression on placements or work experience.

He also said that as soon as trainees started in a newsroom they could make a contribution straight away. Newsdesks and editors were looking to use the skills in social media that younger journalists have to offer.

Speaking to reporter Jon Cronshaw, Mr Bradley recalled his most memorable moment in journalism …

For the video of Mark Bradley’s entire talk, click here.

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