Health reporter prescribes campaigning journalism

By Tom Swain

Katie Baldwin pic

A Yorkshire Evening Post reporter has revealed she became a specialist in health by accident, after volunteering to continue a health campaign.

Katie Baldwin, 35, told Leeds Trinity’s Journalism Week: “It’s good to be a specialist. I didn’t become a journalist thinking I wanted to be a health reporter, but it’s good to be an expert in your domain.

“Being a specialist means you have more control over what you’re doing, and can tell the newsdesk what you want to do.”

The session gave aspiring journalists in the audience an insight into the campaigns run by newspapers, though Ms Baldwin said local newspapers were better at health campaigns than the national media.

Ms Baldwin said: “National newspapers have a lot more clout, but local media is better at accessing a specific group of people a campaign is speaking to.”

She added: “To start a campaign, you need a really big story with good case studies. Stories about people are great at giving a campaign momentum.”

Ms Baldwin is currently heading the YEP’s involvement in the Save Our Surgery campaign, trying to keep the children’s heart surgery unit at Leeds General Infirmary open.

katie baldwin paper shot

She is responsible for all health stories at the Yorkshire Evening Post, as well as being responsible for attending important meetings and inquests on behalf of the newspaper.

Ms Baldwin began her career at the Halifax Evening Courier in 2000 before becoming a senior reporter at the Bradford Telegraph & Argus, and then moving to the Yorkshire Evening Post in 2004. She became health reporter at the YEP in 2006.


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