LIVE: Knowing what’s cool the key to success, says leading YouTuber

Hollie Brooks of WeTheUnicorns.com giving a talk at Leeds Trinity University for Journalism Week

Hollie Brooks of WeTheUnicorns.com giving a talk at Leeds Trinity University for Journalism Week

By Sean Gannon 

An editor who runs a website that deals in the YouTube phenomenon told aspiring journalists the value of knowing what young people think.

Hollie Brooks, senior editor at WeTheUnicorns.com, said journalists needed to know what young people want, because brands and businesses, want to know what is going to be cool.

“Nothing is more valuable than knowing stuff people above 25 don’t understand,” she said.

“Youth culture moves so, so, fast. Knowing what’s cool is such a big advantage in journalism.”

Hollie told Leeds Trinity Journalism Week experimenting with new platforms and ways of producing content was key to getting your audience hooked.

“Become friends with analytics. They should drive the style of your content and will bring you success,” she said.

“The silliest Facebook Lives are the best. Hundreds of people stick around for hours on end to watch the silliest things. We don’t know why but they do.”

WeTheUnicorns gets 1.3 million unique readers every month and is part of the Global Radio empire.

Hollie has worked as a freelance journalist since the age of 17, her career has covered everything from a sex column at Nuts to being a social TV consultant for the BBC.

 

 

 

 

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