LIVE: Loose Women and Jeremy Kyle still need good journalists

By Alex Smith

Journalists need to celebrate the things which make them unique,  and be mindful of the prejudices they will face, says Emma Morris, acting editor of Loose Women.

She said: “I don’t look like a journalist. I’m blonde, I’m smiley, I’m from Burnley, I didn’t go to a posh school, my dad was a probation officer and my mum worked for the council so I couldn’t get work experience through them – they let me down!”

According to Emma, the greatest challenge young student journalists face is being labelled as part of the ‘snowflake generation.’ [Read more…]

UPDATED: Celebs like Wayne Rooney help Leeds Rhinos achieve online success


By Alex Smith

TWEETING STARS like Wayne Rooney and Nicola Adams has helped Leeds Rhinos develop boast the largest social media following of any rugby league team in the world.

Under head of media and PR, Phil Daly, the Rhinos have developed a reputation for digital innovation, and currently boast over 171,000 followers on Twitter, more than the giant teams of the Australian NRL. [Read more…]

VIDEO PODCAST: Day one round-up

LIVE: Transforming newsroom culture


By Sam Brooksbank

At the age of just 26, Matt Taylor is already a veteran of the digital newsroom.

As digital development editor at The Times and Sunday Times, he runs a small team managing editorial development strategy and product across both titles, a role which is a big change from his original ambition to go into medicine.

“When I did my A-levels, I wanted to be a doctor but I stayed at home playing videos games,” he said.

“I was never really a programmer and always wanted to be, but never really had the talent for it.”

Giving students an insight into the realities of news finance, he said: “media outlets are scrapping over 10 cents in every dollar”, with Google and Facebook taking the rest. [Read more…]

LIVE: Guardian columnist tells of prison ordeal after murder conviction


By Alex Miller

Guardian columnist and Inside Time editor Erwin James has described how he thought he would ‘never live again’ after his conviction for murder.

Erwin, whose life got off to a tragic start when his mother died at the age of seven, found himself living on the streets by the age of 10 and fell into a life of crime, culminating into the murders of two men in 1982.

He told students at Leeds Trinity’s Journalism Week how he fled to join the French Foreign Legion, but was jailed three years later on his return.

Erwin described how, if the death penalty was still in place, he’d have been killed. [Read more…]

UPDATED: Teach yourself skills, says ITN journalist


By Jack Goodman

An ITN journalist said that age is no obstacle when forging a career in the industry – as he started paid work as a photographer aged 15.

Jules Mattsson told Leeds Trinity Journalism Week about how he was arrested in 2010 but that his membership with the National Union of Journalists made him aware of his rights.

This led to him suing the Metropolitan Police and being awarded compensation and apology.

Jules, who has worked for The Guardian and The Times, began his career by taking photographs in his spare time.

“It’s incredibly important to know that you don’t need anything to start off – you can partly teach yourself the skills.

“I’ve flip-flopped across the industry without a clue what I’m doing,” he said.

Jules also spoke about user-generated content, and how companies in the industry are trying to use it to replace journalists – but advised against it. [Read more…]

LIVE: Laughter the best medicine after boy band mistake live on air says Trinity broadcast graduate


By Oliver Lines

A recent journalism graduate has told students about how to get over making errors live on radio – including pronouncing the name of 80s boy band Bros wrong – by turning it into a joke.

Karen Liu has come back to Leeds Trinity University to speak to students for Journalism Week about her experiences as a freelance broadcast journalist at Star Radio in Darlington.

She explained how she sometimes struggles with pronouncing names of sports people, place names and once an international band.

“I once pronounced Bros wrong and pronounced it Bro’s.

“The presenter left my mic on and we had a laugh about it, he said I wasn’t born when they were gigging, that was the excuse we used so that was interesting!” [Read more…]

UPDATED: Taking risks paid off for Shorthand editor Rachel Bartlett


By Lina Arshad

Flexibility and seeking chances to make your own opportunities are key to success, according to an expert in immersive storytelling.

Rachel Bartlett is editorial and planning manager at a company called Shorthand, an immersive storytelling tool website, which provides platforms to major media organisations for developing visual storytelling online.

She emphasised to the Leeds Trinity Journalism Week audience that taking opportunities which may not appeal to you at first is a valuable tool to success.

During her early career, she did work experience for a variety of places, including her local newspaper, prior to her interest in multi-media platforms. [Read more…]

LIVE: Award-winning PR expert tells of “career low” when she snubbed Take That gig


Suzanne Watson of award-winning Approach PR spoke of her “career low” when she turned down an opportunity to see Take That in Bradford before they were famous

By Kelly Woodward

Fun ideas like getting a biking vicar to set a world record for the fastest motorcycle hearse are important in PR, according to an award-winning businesswoman.

But Suzanne Watson, managing director of Approach PR based in Ilkley, said it also has a serious business element.

Suzanne, 44, named Woman of the Year in Bradford’s Inspirational Woman Awards, told students at Leeds Trinity University’s Journalism Week that the Rev Ray Biddiss had said no biker would want to travel to their funeral in a hearse.

He took her up on her idea to design funerals that would appeal to motorcyclists – and ended up setting a Guinness World Record by travelling at over 100 mph on his “hearse trike”, which led to appearances on shows including This Morning.

Suzanne said: “Reverend Ray has a lot to thank PR for. He is now a gay icon in San Francisco.” [Read more…]

UPDATED: Tom Bower urges young journalists to hold the powerful to account




By Henry Valantine

Investigative journalist and biographer Tom Bower believes the key to unearthing good stories about those in power is to ‘find the victims’.

Tom explained how scepticism and searching different avenues for a story had led him to his position today as one of Britain’s top investigative reporters.

He has written more than 20 books and created more than 200 documentaries for the BBC, including unauthorised biographies of Tony Blair, Mohamed Al Fayed, Gordon Brown and Simon Cowell, among others, as well as producing for the BBC’s flagship investigative show Panorama.

As a journalist who has specialised in holding the powerful to account, Tom stressed how important it was for the young journalists to carry on the principle of the Fourth Estate.

He said: “One of the most interesting things in journalism is that interviewees have an agenda. They don’t want to meet you because they love you, they meet you because they have something to say about someone else.

“The role of the journalist is very important in all of this, and that is to tell the story. The way you tell your story is to write it with a narrative with a climax, it has to have a build-up, it has to be paced.

[Read more…]