UPDATED: The power of cake – Bake Off doubles our viewing figures, says C4 News’ Alex Thomson

image5

By Lizzy McEllan and Tania Jacquier

A TOP television reporter has admitted he doesn’t watch TV news despite working in the industry for 25 years.

Channel 4 News’ chief correspondent Alex Thomson said he prefers to watch the news online. He said shorter, internet videos are the way forward, but admitted he “doesn’t have a clue” how to edit for Facebook.

Speaking at Leeds Trinity Journalism week, Alex said: “The pattern of families gathering around the television is falling apart.

“Around 800,000 people watch the programme but millions of people watch the shorter online stories. My lovingly crafted reports get cut down to two minutes – my voice and piece to camera gets cut. I wouldn’t have a clue how to cut it down.”

He told the audience that Channel 4 News is a monolithic exercise in commercial suicide – normally the programme only gets between 800,000 and a million viewers every night, putting off advertising.

However the Great British Bake Off pushed it up to 1.6 million – but only on a Tuesday night.

[Read more…]