UPDATED: Brand support from social media celebrities like Zoella “crucial” says L’Oreal PR manager

By Katie Haseldine

Involving famous bloggers and YouTubers is crucial when launching and promoting a brand, according to a PR manager for a global beauty company.

Melanie Green, digital engagement and communications manager for IT Cosmetics, presented an ‘influencer pyramid’ to demonstrate how PR teams target their audiences through public figures to get their brand out there and known.

The basic idea is to build a community which involves both social media influencers, like YouTube vlogger Zoella, and consumers with the brand. [Read more…]

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