By Alex Miller
A former Leeds Trinity student shared his experiences on bridging the divide between news and advertising.
Scott Manson is Director of Content at advertising agency OgilvyOne which involves running a new kind of news room where he creates content based on the need of clients.
He said: “As you probably know, journalism is struggling. Jobs have become more scarce and the pay grades haven’t moved for about ten years.
“There is a strand of journalism that is on short supply. And crucially, it pays you what you are worth. We’re talking about branded content.”