LIVE: Leeds Trinity alumnus hails the value of branded content

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By Alex Miller

A former Leeds Trinity student shared his experiences on bridging the divide between news and advertising.

Scott Manson is Director of Content at advertising agency OgilvyOne which involves running a new kind of news room where he creates content based on the need of clients.

He said: “As you probably know, journalism is struggling. Jobs have become more scarce and the pay grades haven’t moved for about ten years.

“There is a strand of journalism that is on short supply. And crucially, it pays you what you are worth. We’re talking about branded content.”

[Read more…]

LIVE: Award-winning sports journalist reveals inside story of FIFA

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By Henry Valantine

BBC Sports news correspondent Richard Conway has opened his talk to students at Leeds Trinity University by claiming that the need for quality journalism has never been so high, whilst the public’s perception of journalism has never been so low.

Richard’s coverage of the scandals in FIFA – across radio, TV and online – won him the award for Broadcast Sports Journalist of the Year in February this year.

He told his audience of prospective sports reporters: “Specialism in journalism right now is becoming more important, and employers are looking for that more these days. People can know a little about a lot, but if there’s something which you know a lot about, that will be really useful.” [Read more…]

IMAGES: Calendar duo Christine and Duncan give a TV masterclass

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By Anna Riley, Images by Matthew Brannen

Calendar presenters Duncan Wood and Christine Talbot gave budding broadcasters at Leeds Trinity University a TV masterclass.

They demonstrated that talk back is essential on what they do in live TV, explaining that earpieces must be tucked in to avoid the viewer being able to see the equipment in their ears.

Duncan advises: “Telly is magic, nobody should know that people are talking to you.”

He added that you should not make it obvious that you are reading from the autocue.

Christine says that presenters should read their scripts in advance, but sometimes there is no time for this so “you have to cover that up.” Try to be prepared and know the story in advance.

She said: “Be well briefed, know what you need to do and have a plan if things fail.”

LIVE: ITV duo broadcast their talk via Facebook Live

image1By Anna Riley 

Facebook Live has become a phenomena for the “longest serving partnership in regional news” Duncan Wood and Christine Talbot.

Duncan first used Facebook Live when out in Kos, reporting the Ben Needham story.

One-year-old Ben Needham disappeared in July 1991 while his family were on holiday in Greece.

Duncan said: “Over the next 24 days, 1.5 million people watched what I did on Facebook.

“I couldn’t believe it when I found out that that many people had watched. It is the future of the industry.”

Instantly uploading updates via social media has become another way to present news at ITV Calendar.

Christine said: “We used to hold on to news stories to keep them exclusive, but now we share things instantly.”

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The pair have had to ad lib live on air at times and consider it as fun.

They consider local TV news is very different to the national news. The stories they cover go from dunking biscuits in tea to the shocking murder of Jo Cox.

Christine said: “It is usually much more jokey and we have more of a laugh than the traditional straight faced news on the national news.”

Duncan added: “There is more to life than three hotels a week and suitcase, suitcase, suitcase. I’m happy where I am now.”

You can watch the Facebook Live video here.

 

LIVE: Phil Hay describes the chaos of covering Leeds United

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By Tom Connell 

The Yorkshire Evening Post’s chief football writer has described the “day to day chaos” of covering Leeds United for the last decade.

Phil Hay has seen 700 matches over the last 10 years – including a promotion, a relegation, administration and an unprecedented 15-point penalty from the Football League while reporting on the events at Elland Road.

Phil stated that his access to controversial chairman Massimo Cellino has deteriorated.

He said: “My relationship with Cellino has broken down so much to the point that we don’t speak. I find it difficult to see how the club can progress the way he’s running it.

“Although that opinion has softened slightly this season because of the people he has appointed.

“His methods deserve scrutinizing,  and if the local media aren’t going to do that then who is.”

Phil believes the club will not be promoted under Cellino.

He says he’s had more than his fair share of criticism from people who have been at the club over the years, but believes it is always important to remain impartial. He’s been threatened with being sued and banned from press conferences.

Phil added: “Sometimes people at the club want you to delay articles or not print them – never do that without a good reason.”

LIVE: Phil Hay – Ken Bates wouldn’t let me record interviews with him

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By Tom Connell

The chief football writer at the Yorkshire Evening Post has revealed former Leeds United chairman Ken Bates would not allow him to record interviews with him.

Phil Hay, who has been covering Leeds United for the YEP since 2006, says the controversial former owner told him he had to make a shorthand note of their discussions – insisting “no tapes, notes only”.

Bates, who sold Leeds in 2012, endured a rocky relationship with fans of the Elland Road club.

Phil also discussed how publishers are becoming increasingly predatory in their pursuit of online audiences. He believes newspapers are covering stories way outside of their geographical patch to tap in to big fan bases around the world:

He said: “The Daily Record in Glasgow recently began running increased online coverage of Manchester United, which is obviously outside their area. The content bypasses the local old firm fans and reaches Manchester United’s global fanbase which attracts traffic to their website.”

Phil says the YEP will no longer hold back a story for their print edition, something that was typical a decade ago.

He added: “If we pick up a story about a transfer, a sacking or a new contract that will go online straight away. We wouldn’t dream of holding it back.”

LIVE: Leeds United reporter reflects on changes in the journalism industry

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By Matthew Brannen and Tom Connell 

A local football reporter reflected on the changes in the media industry and local journalism over the past 15 years.

Phil is the chief football writer at the Yorkshire Evening Post and is responsible for the daily coverage of Leeds United Football Club.

He said: “The industry has changed beyond all recognition since I graduated in 2001.”

“When I graduated he says there was no online audience at all- there has been a shift in recent years towards online journalism, and it was impossible to envisage this happening eight years ago.

“Newspapers are still making more money at the moment as there is an issue with papers struggling to make money from online content.

“It is difficult to imagine newspapers now surviving without also having a website.”

Phil also reflected that through the internet, traditional  restrictions on reporting have been removed as before newspaper websites, there was no scope for reporting until  printing resumed the next day.

Phil added: “The situation has now changed and the landscape is completely different. Nowadays we are all things to all men.”

As well as the internet creating the possibility of 24 hour reporting, Phil told the audience how it has also created additional job roles, as social media and digital content are posts that can be applied for.